Company Profile

In 1990 the company got a major boost in its marketing strategy with the joining of Rajeev Sayal as its Executive Exports. Within a short span of one year the company's Export sales increased tremendously. Thereafter, the export sales graph is ever rising. With the increasing dependence of western countries on the Indian market for their supply of Lubrication Equipments, the demand for the same experienced an exponential increase, leading to setting up of two new units by Prima. These modern forging plants with automatic induction hardening machine, a machine shop with belt grinders, drill machines, broaching machines, pneumatic and hydraulic presses works round the clock to turn the raw forging into finished products. The strength of Prima lies in its dedicated and professional workforce. Teamwork is the major criteria behind the successful running of all Prima units, for we strongly in 'Unity is strength'. Today the name of Prima is synonymous with Lubricating Equipment's & Accessories. It is only possible because we believe in the philosophy of customer's satisfaction. Despite phenomenal growth in recent years, the company is still continuing to upgrade and extend its range. By continuously monitoring customer's needs, we have been streamlining processes, cutting costs, and our quick response to changing customer's demands has enabled us to conquer the worlds future market place today.